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Dating application users are frequently asked for their own location, height, profession, religion, hobbies, and interests.
Tinder, for instance, relies almost completely on location and images to suggest potential partners to its users.
Bumble’s AI program takes into account user preferences as well as sign compatibility when presenting a potential partner to its user.
Matching zodiac signs is another instance of dating app technology working with user data to create the most compatible matches.
All dating applications ask the user for multiple levels of preferences in a partner, personality traits, and preferred hobbies, which raises the question: How do dating sites use this data?
On the surface, it seems that they simply use this data to assist users in finding the best possible potential partner.
Besides presenting potential partners and the opportunity for love, these sites have another thing in common — data.