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“Open this” sounded a bit too much like the bottle labeled “drink me” from Alice in Wonderland. If they’re scheduling a meeting (oh, boy, meetings! The one I deleted because I had no idea what it was. If you want to talk, pick up the phone or visit in person. Mostly, people use the subject line to the message. If they’re scheduling a meeting, they use the subject line, “Staff meeting.” If they’re announcing the meeting is in a new room, they use the subject line, “Staff meeting.” If they’re sending out the agenda for the meeting, they use the subject line “Staff meeting.” With all this staff, I’m thinking we have a staff infection.Here are 16 formulas you can use for cold email subject lines: Whether you’re emailing someone you just met or trying to get a response from a cold call email, following up is incredibly important.80% of sales require an average of five follow-ups. But you still want to do everything in your power to ensure your transactional emails are opened.
For example, at Buffer, our mailing list is the #1 referrer to our new content on the day we launch it: Email marketing has a return of 44.25x.
Here are three ways to further improve your open rates.
A report from Experian (since removed from their site) found that 56% of brands using emojis in their email subject lines saw a higher open rate on their emails. But you should think about where your subscribers are opening their email. With smaller screens, you need to ensure your subject line fits within the allocated space.
Click here to get a worksheet with subject line formulas you can pick from and fill out when you send your next email!
Watch this video: Then use the links below to see real-life examples of every subject line in action: P. I’ll also share 3 bonus tips at the end, to make your emails really stand out in the inbox above everyone else.
Here’s an example of this subject line from Onnit: Scarcity can boost open rates (and sales) massively.