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Perhaps beyond just charging for messages, sites could adjust the price according to how high quality someone's engagement seems to be.So a person who randomly sends out dozens of “hey” messages to would-be dates would have to pay a higher price to make contacts than someone who does it more selectively. Our survey suggests that 45 percent of online daters have tried multiple dating websites or apps.Overall, respondents preferred free sites like Ok Cupid, Tinder and Grindr over paid sites like Match and e Harmony, in part because of the value.
Kominers thinks online daters could be well served by a service that isn’t quite free but doesn’t involve a subscription fee either.
If your goal is to get a date—or find a mate—are you better off with one type over the other?
Both kinds are popular, so you can’t go just by that.
In the 2016 Consumer Reports Online Dating Survey, more than 9,600 people who had used an online dating service in the last two years were asked which one they had joined.
Forty-eight percent said Match, a paid site, but Plenty Of Fish (free) and e Harmony (paid) tied for second most popular, with 23 percent apiece.