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It’s another troll-fighting move by Rotten Tomatoes, designed to curb coordinated “review bombs” aimed at pushing down the Audience Score for films that certain bad-faith actors dislike.
In February, the site disabled user comments prior to a movie’s release and changed the “Want to See” rating from a percentage score (which had been subject to tampering by trolls) to show the raw number of Rotten Tomato moviegoers who said they intend to see the movie.
“We think this provides more information, more transparency and more consumer confidence around the score itself,” Ferris said, adding, “The byproduct of dissuading bad actors from influencing fan sentiment is certainly part of this.” Movies opening Friday, May 24, that are subject to Rotten Tomatoes’ new Audience Rating system include Disney’s live-action “Aladdin,” Olivia Wilde-directed comedy “Booksmart” and Sony Pictures Entertainment’s superhero thriller “Brightburn.” All new releases going forward will be subject to the same requirement that users confirm a ticket purchase before their ratings count toward the displayed Audience Score; Fandango said viewer scores for previous movies won’t change.
Even with the change, Rotten Tomatoes will continue to allow all visitors to rate and review movies regardless of whether or not they are confirmed ticket purchasers.
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Asked if the change to Rotten Tomatoes’ Audience Score system was really about selling more tickets through Fandango, chief marketing officer Lori Pantel responded, “Absolutely not.
In addition, users will have an option to see the “all audience” score for a given movie, which incorporates all user ratings (the way Rotten Tomatoes has previously displayed the Audience Score).